The Associates is a full-service production company, ranging from the creative development of advertising campaigns, digital-online communication, and the ideas and concepts for all our audio-visuals, to digital film production, content creation, Social media narrative, and special events.
We bring high-energy, attention-grabbing, marketing results-focused, awareness to the concepts we develop, the scripts we write, and the commercials / ads / stories / movies / tv series / documentaries and music videos we produce."
Director, Producer, Actor
Director, producer, and cinematographer of music videos, television commercials, short films, and television series.
For over three decades, he has filmed television commercials and advertising campaigns for major brands such as Coca Cola, Sony, Bacardi, Telmex, Disney, Tecate, General Motors, among others.
His career as a director stands out for directing music videos for the leading Latin American music stars, such as Ricky Martin, Plácido Domingo, Luis Miguel, Thalia, Marc Anthony, JLO, and many more, earning multiple awards and recognition.
Fernando de Garay
Director, Cinematographer, Producer
Director and photographer of over 200 music videos, including Paulino Rubio, Café Tacuba, Florent Pagny, Alex Sintex, Miriam Hernandez, Big Metra, and many more.
Producer and director of various advertising campaigns for well-known companies such as Coca Cola, Nescafé, Marinela, Motorola, Sol (beer), XX Lager (beer), Gillette, Nextel, Tecate, Duracell, Sico, Red Bull, and Snapple, among many others.
Creator of "Imagen México" and heritage cities for the Shanghai and Barcelona World Fairs (Mexican pavilion), winner of the MTV award, and winner of gold and silver at BDA Promax Miami and New York for the best network image worldwide.
Director, Production disanger, Art director
Bachelor's degree in Art History from the Iberoamerican University. Music student at Berklee College of Music in Boston and film student in New York.
Developed art direction for the films: "La noche de todos los santos" (1989), directed by Rodrigo Castaño, "Un boleto para soñar" (1998) directed by Oscar Blancarte, and "¿Alguien ha visto a Lupita?" (2012) directed by Gonzalo Justiniano.
Art director for music videos for artists such as Luis Miguel, Emmanuel, Alejandra Guzmán, Yuri, Lucia Méndez, Marco Antonio Solís, Roberto Carlos, Armando Manzanero, Tigres del Norte, Antonio Aguilar, Fahrenheit, and Pepe Aguilar.
Producer, Content Director, Writer.
Abraham Castro is a producer, content director, and writer with a notable career in the production of television projects and campaigns for brands such as Televisa, Nestle, Bancomer, and AAA.
He began his career as a Creative Director at the advertising agency Mc Cann-Erickson Mexico, working with well-known brands such as The Coca-Cola Company, Nestle, General Motors, and Durex Condoms. Additionally, he is a marketing campaign consultant and leads creative teams, utilizing storytelling techniques in traditional media and social media.
Rodrigo Calderón Gonzales
With a 23-year professional career and a good reputation, Rodrigo Calderón is dedicated to production and has participated in over 35 successful national and international productions. He is the lead producer of "Nosotros los Nobles", the second highest-grossing film in Mexican history, and "El Estudiante," which won 6 Silver Goddess awards, including Best Director and Best Film. He was also the production director of "108 Costuras," working with Gastón Pavlovich, and executive producer of "Cómo Cortar a tu Patán" and "Como Novio de Pueblo" under the tutelage of Warner Bros.
Executive Producer and Content Producer with experience in feature films, documentaries, and short films; as well as special events, such as the International Film Festival in Mazatlán, where she served as executive producer.
As a producer and executive producer, she has worked on the feature films: Mentores (Jorge Díaz Sánchez, in post-production), Princesa, una historia verdadera (Oscar Blancarte, 2018), Hijos de la Ruta / Filhos da Pista (León Serment, in post-production), Crepúsculo Rojo (Carlos González Morantes, 2008), Polvo de Ángel (Oscar Blancarte, 2007) and Entre la Tarde y la Noche (Oscar Blancarte, 2000). These feature films have been released in the national box office and have participated in national and foreign film festivals; deserving of awards and recognition.
She has also been the executive producer of the documentaries: "Muerte, cuídame, porque sin mí, tú te mueres...", "El Arco del tiempo", "Católicas por el Derecho a Decidir". The short films: Jacqueline (ella dijo), Un boleto para soñar, Ondas hertzianas, Las moscas, Nos vieron nacer, Una mujer, Sonríe, Alfonso en Hawaii, El reloj, Noche de poesía, are some of the works in which she has participated.
Producer, Director, Photographer.
Over 25 years of experience working on Television for the Hispanic Market in both in Mexico and the U.S. has given Gonzalo Martinez the opportunity to collaborate with renowned artists such as Ricky Martin, Shakira, Eva Longoria, Vicente Fernández, Christina Aguilera, Marco A. Solís, Alejandro Fernández, Pepe Aguilar, Los Tigres Del Norte, Kate Del Castillo, Jenni Rivera, among others.
Recognized companies include:
Hollywood Records, Sony Discos, Fonovisa, Universal, Televisa, Univisión, Telemundo, Padres Contra El Cáncer, Paloma Productions, to name a few… They have placed their trust and stars image on Gonzalo’s production house, IDEAVISION films, since 1996.
Director of photography.
Emiliano Chaparro is an award-winning cinematographer and film director known for his work on films such as "La Carga" and "Falling in Love with April," and for his outstanding photography in advertising and commercials for brands such as Saudi Arabia, Mexico, Telmex, Telcel, Iusacell, Coca Cola, Bimbo, Banorte, Sabritas, Pepsi Cola, Bacardi, Bancomer, British American Tobacco, Cajeta Coronado, Flash, Philipe Starck, Yoplait, Fico, Cerveza Victoria, People Magazine and over 200 music videos.
He has won multiple awards including the Ibero-American Publicity Fest in Buenos Aires, the London International Advertising Awards, the Caracol de Plata in Mexico City, the New York Festival Awards, the Moebius Advertising Award, the US International Film and Video Festival, and the Silver Goddess Gabriel Figueroa in 2018.
Rafael is a writer, director, and producer with over ten years of experience. He began his career in his hometown of Guadalajara, writing and directing segments for local television station Televisa.
As an independent producer, he directs and edits commercials, music videos, and programs for national and international television companies such as Univision, Telefutura, MTV, Televisa, and Canal 22.
He wrote, directed, and edited seasons 3, 4, and 5 of the series "Rally Malayerba 24 horas de cortometraje" breaking historical audience records.
Began career in 2008 as a production designer and creative director for live theater shows and special advertising events. From 2008 to 2013, worked with brands such as Jaguar, Land Rover, Baldinini, Cochinelli, Penny Black, and the famous opera "Carmina Burana" by Carl Orff, as well as theaters in Malaysia and others.
In 2017, decided to relocate to Mexico after discovering the visual potential, creative possibilities, and narratives that the country has to offer. Collaborated with the brand Liverpool in a campaign for Liverpool galleries in 21 states across Mexico, with Semar in two commercial campaigns, and currently also works with the production company Corazón Films. Strong point in the development and direction of scripts lies in the art of humor and satire.
Showrunner, Director, Scriptdoctor- Writer, Producer.
Over twenty years of experience in direction, production, screenwriting, script editing and photography. Their experience in the application of different scriptwriting tools and their avant-garde approach towards film direction is becoming a valuable asset for several international partners.
They completed two degrees in film studies in the United States and Mexico, and have specialized in philosophy, psychoanalysis and writing for the last sixteen years. Their main works include a critically acclaimed experimental feature film, "Autorretrato de un Automóvil," several award-winning short films, unusual music videos and commercials for major international brands, from Samsung to Tecate.
With over 15 years of experience in production, editing, and post-production, Amelia Cruz has worked with prestigious production houses in Mexico City, such as Meteoro Digital, BC Advertainment, La Botique, Moebios, West Coast Customs Mexico, Wipost, among others.
In addition, she has participated in the creation of content for cultural, scientific series, television commercials, music videos, short films, series, and documentaries.
Filmmaker, social media manager and transmedia content designer.
Seven years of professional experience, both on and off set. Specialized in the production and post-production of audiovisual content. Pioneer in the incorporation of AI-assisted post-production tools, applied to image and video remastering and re-scaling.
Currently, he collaborates with different national and international production houses in the development and integration of transmedia narratives through the use of storytelling in series, movies, advertising campaigns, and digital strategies.
Graphic design and VFX
With 10 years of experience, he has been in all areas of production, specializing in editing and creating graphic clothing and animation for different pieces in each project.
He is a permanent collaborator of different production houses and agencies whose content has been broadcast on national and international television. From current content growth agencies like VKNG, to specific projects, he has materialized graphics as a serious part of the message to convey the main idea.
Fernando Campos Mendoza
Matte Artist, VFX Supervisor, Director.
With more than 14 years of experience in the Visual Effects industry and with training as a Digital Matte Artist and VFX supervisor, Fernando Campos has been part of various projects, both national and international in the Film, Television, Videogames, VR industry. and AR. Co-founder and Director at Dark Frame / Render Farm Studios, he has directed, co-directed and supervised award-winning feature films, shorts and documentaries worldwide.
Enrique J. Cantú
VFX Animation 3D VR AR Content Producer.
His experience as a photographer during marches and protests in 1994 and social conflicts led him to showcase his work in various art galleries, venture into motion photography and create a unique color characteristic for working with different advertising agencies. In 2000, he founded Eleven 28 Studios, producing various printed catalogs and advertising campaigns for different brands and political campaigns.
In 2019, he founded AMMA STUDIOS. He established strategic partnerships with various advertising agencies for the creation of digital content, as a producer and group creator, as well as for television and film in VFX.
"Raulio" Raúl Ruiz Alarcón
Music Producer, Composer and Musician.
As a music producer, composer, and musician, Raulio is part of a generation of artistic directors that propose new trends in the music industry. He provides advice and diagnosis for companies, record labels, and artists, using different industry methodologies, with the goal of establishing new approaches and solutions in artistic development and the preservation of music as an industry through new technologies, types of consumption, and socioeconomic impacts that make the industry volatile and constantly changing.
Raulio's professional experience has led him to collaborate with manufacturers and all transnational record companies as A&R, Producer, as well as manage several globally impactful musical projects, winning awards and nominations for the Grammy Academy, Billboard, and certifications for national and international sales.
Composer, orchestrator, director, producer and musician.
Studied a Bachelor's degree in Composition at the Center for Research and Musical Studies in Mexico City, and Masters in Composition and Conducting (Master of Arts- MA- Composition and Conducting) at the Royal Academy of Music in London, England.
In addition to composing for film and T.V., the versatility has led to work with internationally recognized artists, both in recordings and live performances.
In 2013, developed the Symphonic Cumbia for Los Ángeles Azules, and in his album "Cómo Te Voy A Olvidar: Edición de Super Lujo", which achieved unprecedented success, participated as an orchestrator, director, and co-producer of the same.
Candelario Pérez Romero
Gaffer for film, Underwater Gaffer, key grip and climber.
With more than 30 years of experience in making documentaries, commercials, music videos, film and television with Mexican and foreign cinematographers.
DPs: Alex Phillips, Angel Goded, Erik Goetal, Fernando De Garay, Eduardo Duque, Tito Lara, Yussef Trad, Emanuel Lubenzky,
Donald Morgan, Bob Techterman, Tomas Farkas, Robert Brow, Shane Hurlbut, Jeffreey Kimball, Quentin Tarantino, Robert Richardson, Joe Pitk, Rodrigo Prieto, Guillermo Navarro, Lars Herman, among others.
Moisés Ochoa Brito
With experience in the production of commercials, music videos, documentaries, series, and television shows. Knowledge of post-production, television editing, and operation of Final Cut, Media 100, Adobe Premier, and others. Ability to join work groups and take responsibility for assigned tasks.
Good management of personnel, promoting a free flow of ideas and motivation to increase productivity. Working with people of all levels; students, managers, colleagues. Providing creative solutions to problems. Ability to complete multiple tasks simultaneously and on time and to work under pressure.