Began career in 2008 as a production designer and creative director for live theater shows and special advertising events. From 2008 to 2013, worked with brands such as Jaguar, Land Rover, Baldinini, Cochinelli, Penny Black, and the famous opera "Carmina Burana" by Carl Orff, as well as theaters in Malaysia and others.

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In 2017, decided to relocate to Mexico after discovering the visual potential, creative possibilities, and narratives that the country has to offer. Collaborated with the brand Liverpool in a campaign for Liverpool galleries in 21 states across Mexico, with Semar in two commercial campaigns, and currently also works with the production company Corazón Films. Strong point in the development and direction of scripts lies in the art of humor and satire.