Director, producer, and cinematographer of music videos, television commercials, short films, and television series.

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For over three decades, he has filmed television commercials and advertising campaigns for major brands such as Coca Cola, Sony, Bacardi, Telmex, Disney, Tecate, General Motors, among others.

His career as a director stands out for directing music videos for the leading Latin American music stars, such as Ricky Martin, Plácido Domingo, Luis Miguel, Thalia, Marc Anthony, JLO, and many more, earning multiple awards and recognition.