His experience as a photographer during marches and protests in 1994 and social conflicts led him to showcase his work in various art galleries, venture into motion photography and create a unique color characteristic for working with different advertising agencies. In 2000, he founded Eleven 28 Studios, producing various printed catalogs and advertising campaigns for different brands and political campaigns.

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In 2019, he founded AMMA STUDIOS. He established strategic partnerships with various advertising agencies for the creation of digital content, as a producer and group creator, as well as for television and film in VFX.