Director and photographer of over 200 music videos, including Paulino Rubio, Café Tacuba, Florent Pagny, Alex Sintex, Miriam Hernandez, Big Metra, and many more.

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Producer and director of various advertising campaigns for well-known companies such as Coca Cola, Nescafé, Marinela, Motorola, Sol (beer), XX Lager (beer), Gillette, Nextel, Tecate, Duracell, Sico, Red Bull, and Snapple, among many others.

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Creator of "Imagen México" and heritage cities for the Shanghai and Barcelona World Fairs (Mexican pavilion), winner of the MTV award, and winner of gold and silver at BDA Promax Miami and New York for the best network image worldwide.