Rafael is a writer, director, and producer with over ten years of experience. He began his career in his hometown of Guadalajara, writing and directing segments for local television station Televisa.

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As an independent producer, he directs and edits commercials, music videos, and programs for national and international television companies such as Univision, Telefutura, MTV, Televisa, and Canal 22.

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He wrote, directed, and edited seasons 3, 4, and 5 of the series "Rally Malayerba 24 horas de cortometraje" breaking historical audience records.